Creative + Art Direction

Healthy Living Starts Here - Active and Wellness Campaign

"Healthy Living Starts Here" is a rallying cry to get moving and to start celebrating the million different wins in living a healthier (and happier) lifestyle. Big or small, start somewhere and make your move.

This was by far my favorite shoot so far. The team was extremely engaged and we had lots of laughs on set. There were a ton of moving parts, sets, locations, and teams working on it and being on top of it as the Art Director was key. This shoot was extremely well received by leadership because it captured the variety of active lifestyles that our customers engage in and also in an inspiring and approachable way.