With more of an empowering approach, Love Your Look speaks to what customers want the most from the world of beauty: to look and feel their best. It isn’t just about makeup or skincare; it’s about feeling comfortable, confident and beautiful in their own skin. It’s a celebration of individuality and an invitation to find the inspiration and tools to own their beauty every single day.
This inclusive, exciting and empowering campaign celebrates everyone's beauty, no matter what skin color, age, size, hair type, eye shape, or whatever makes you unique.
I was co-lead for this whole re-brand campaign and worked with creatives from different disciplines. The team was a fantastic blend of women from all walks of life who all understood the vision and made this campaign possible.
ART DIRECTION: Hua Conry & Alicia Grzenia | DESIGN: Kelly Kurtz | WEB DESIGN: Rebecca Maynard | SOCIAL: Kellan Archuleta | COPY: Pamela Curtis
PRODUCT CREW
PHOTO ART DIRECTOR: Kelli Stohlmeyer | PHOTOGRAPHER: John Haglof | STYIST: Kerry McGrath-Dolberg | PRODUCER: Katherine Gordon
FASHION CREW
CREATIVE DIRECTOR/PHOTO ART DIRECTOR: Jena Brunelli | PHOTOGRAPHER: Patrick Shaw | FASHION STYLIST: Katuria Julius | MAKE-UP: Viktorija Bowers | HAIR: Richard Cooey | PRODUCER: Katherine Gordon | MODEL BOOKER: Jolene Rapport
SOCIAL CREW
ART DIRECTOR: Kellan Archuleta | PHOTO ART DIRECTOR: Katie Shafer | PHOTOGRAPHER: Roberto Elyased | VIDEOGRAPHER: Victor Buell | MAKE-UP: Viktorija Bowers | HAIR: Richard Cooey | PRODUCER: Katherine Gordon | MODEL BOOKER: Jolene Rapport